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MailGlyph provides built-in tracking for email opens and link clicks. This allows you to monitor the engagement of your emails and gain insights into how your contacts interact with your content.

Open tracking

When open tracking is enabled, MailGlyph includes a small, invisible tracking pixel in your emails. When a contact opens the email, the pixel is loaded, and MailGlyph records the open event.

Considerations

  • Open tracking relies on the loading of images in the email client. If a contact has images disabled, the open event may not be recorded.
  • Some email clients may pre-load images, which can result in false open events.

Click tracking

Click tracking is enabled by default for all emails sent through MailGlyph. When a contact clicks on a link in the email, MailGlyph records the click event and tracks which link was clicked.

Considerations

  • Click tracking works by rewriting the URLs in your email to point to MailGlyph’s tracking servers
  • Some email clients or security software may block tracking links, which can result in missed click events

Configuration

There are three levels of configuration for tracking:
LevelDescription
EnabledTracking is enabled for all emails
DisabledTracking is disabled for all emails
Marketing onlyTracking is enabled only for marketing emails (templates and campaigns)